Development of Website for Media Organisation on the Open Source Content Management System Platform Drupal
Business Requirement
The client is Southeast Asia’s leading media organization and publishes 18 newspaper titles in four languages. The client also publishes and produces more than 100 magazine titles in Singapore and the region. The client is in the business of marketing classified advertisements in the print and internet media, which requires constant updates and changes to the website content.
Business Solution
Espire developed the website using PHP-Drupal, an Open Source Content Management System. Drupal enables users to manage business services with custom web parts which are easy to build and manage. Espire's solution allowed the client to create/edit/delete web pages and instantly publish/un-publish pages as and when the business need arises.
Business Benefits
The website provides an interactive, dynamic and consistent look and feel. The new solution based on open source CMS platform, Drupal, also made it easier to update and market the website/micro sites.
- Reduced time and cost to market
- Intuitive & consistent design and brand presence across all the websites
- Relevant information at the right time to all customers/partners which contributed to the success of its various marketing campaigns and promotions