Posted On : 15-Apr-2019

Date : 16 ^th & 17 ^th May 2019

Location : ITC Gardenia, Bengaluru, India

At a time when customer experience far outpaces product and pricing, it is critical for businesses to equip themselves with a strong CX strategy. But the question that remains is how do you identify the needs and intention behind every customer interaction? What technologies are to be employed? How to chart the path to digital transformation?

The answer is Sitecore Cortex - an advanced marketing toolset, which helps deliver value to your customers by leveraging the twin powers of AI and machine learning and enabling "contextual intelligence". With features such as xDB, xConnect and machine learning, you can now locate the footprints of your customers and ensure a delightful experience across the entire customer journey. What more, with Sitecore Cortex in action, you can also streamline marketing operations and make it incredibly efficient. Further, it is also possible to gain a deeper insight into customer behavior and preferences.

At the upcoming event, Sitecore User Group Conference (SUGCON) India, to be held in Bangalore on May 16^th & 17^th 2019 at the ITC Gardenia, Sitecore community, MVPs and Sitecore product and service team, will come together to provide valuable insights about the Sitecore experience. You can also catch Vikas Kumar, Director - Customer Experience Solutions and Surbhi Kochhar, Technical Lead from Espire Infolabs, in action on May 17th, room 2 between 13:45 and 14:30pm IST, as they discuss at length about Sitecore cortex in action and Sitecore upgrade.