ON-DEMAND Webinar

Broadcast Date : November 21, 2019 | Thursday | 11 AM GMT

In 2018, a whopping 93% of businesses that invested in advanced personalisation strategies witnessed phenomenal revenue growth, states a recent study. It’s crystal clear that brands across geographies & industries should make personalisation the top business priority to Drive Awe-Inspiring CX!

In this webinar, we will help brands up their personalisation game significantly and help achieve the goal of providing experiences that reflect where a customer is in the buying journey.

• Empowering users (including marketing teams) with a robust CMS platform for high-value content management - anywhere, anytime, on any channel.
• Building sustainable data architecture to deliver 1:1 personalisation
• Enabling a 360-degree view of the customer, including their preferences and expectations, and creating personas for driving targeted campaigns
• Realising the potential of intelligent marketing with AI and machine learning for running personalised campaigns

 

Considering the following trends :

Industrial manufacturing is set to transform from mass production to increased personalisation and customisation of products – Deloitte.

63% of manufacturers believe applying IoT to products will increase profitability over the next 5 years, and are set to invest $267 billion in IoT by 2020 - Hitachi Solutions.

With customers expecting highly personalised and contextual experiences, the need for brands to craft personalised customer journeys is on an increasing spree – to drive powerful 1:1 targeted campaigns!

Key Takeaways:

Drive Contextual CX with Personalised Customer Journey Mapping (CJM)

Identify high-ranking customer groups to target personalised content

Power relevant & contextual content on websites and all touchpoints

How Sitecore & Espire can power 1:1 Targeted Campaigns with CJM