Hyper-connected customers of today are seeking more meaningful, personalized & relevant conversations with brands. If you as a brand fail to deliver such cross-channel brand experiences - you cannot hope to win their loyalty. With ever-evolving consumer behavior, businesses must constantly rethink their digital experience strategy.

Some Important Trends in Focus:

1. Industrial manufacturing is set to transform from mass production to increased personalization and customization of products - Deloitte.

2. 63% of manufacturers believe applying IoT to products will increase profitability over the next 5 years and are set to invest $267 billion in IoT by 2020 - Hitachi Solutions.

With customers expecting highly personalized & contextual experiences, the need for brands to craft personalized customer journeys is on an increasing trend – to drive powerful 1:1 targeted product campaigns!

Era of Hyper-personalization

Data when clubbed with analytics offer near real-time personalization which goes beyond incorporating personal information about customers like name, title etc. Thereafter, hyper-personalization steps in. It is all about going a step further to create highly contextual communication relevant to your user base by utilizing behavioral and real-time data towards a fruitful customer journey.

Customer experience no more remains a buzzword. Now brands consider it their priority with customers becoming ever demanding and empowered. To remain competitive, brands should focus to offer a smooth, streamlined and pleasant experience to their customers. Companies are engaged in outdoing their rivals by meeting and exceeding the expectations of their customers to deliver amazing customer experience.

With all the importance being given to customer experience, brands are somehow not able to deliver on their promises. It has thus become important to design a robust customer experience strategy and craft measurements to gauge the success of customer experience campaigns, in order to modify and alter the customer experience strategy in line with meeting customer expectations.

In our upcoming live webinar, "Crafting Personalised Customer Journeys to Drive Powerful 1:1 Targeted Campaigns", with Sitecore & Esko on Thursday, November 21, we dive deep into:

1. Empowering users (including marketing teams) with a robust CMS platform for high-value content management - anywhere, anytime, on any channel

2. Building sustainable data architecture to deliver 1:1 personalization

3. Enabling a 360-degree view of the customer, including their preferences and expectations, and creating personas for driving targeted campaigns

4. Realizing potential of intelligent marketing with ai and machine learning for running personalized campaigns

 

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